It's a "Must See" Experience! Located at Rockefeller Center in New York City, the NBC Experience Store brings you an innovative retail attraction with high-tech interactive features and a three-screen high-definition (HDTV) theater. The NBC Experience Store offers walking tours behind the scenes of NBC's New York studios and of New York's most recognizable landmark, Rockefeller Center. The 20,000 square foot facility is conveniently located directly across from Studio 1A, home of the TODAY Show, on the corner of 49th Street and Rockefeller Plaza. It's a one-stop visit to the world of NBC.

Click any of the links to the left for detailed information about the NBC Experience Store, NBC Studio Tour, and Rockefeller Center Tour.