Platinum Plating
Platinum can be used as a finish coating over sterling silver or copper alloys. Its bright, pure luster enhances the brilliance of gemstones and does not discolor or oxidize. Platinum plating is also characterized by its good resistance to surface abrasion, making jewelry pieces more durable against everyday and long-term wear. Over time, platinum plating will wear off and therefore will require re-plating.

Platinum Embraced
Our Platinum Embraced collections feature layers of precious platinum over sterling silver or bronze for a rich, lustrous, radiant finish everywhere you look and touch.

To care for your plated jewelry items:

How are created or simulated gemstones different from natural gemstones? Natural gemstones are created by the forces of nature and must be discovered, usually by digging in the ground or sifting through a riverbed. Most of these natural gemstones can also be created in a laboratory; they are called created or simulated gemstones. They can be physically—in mineral and chemical contents—identical to their naturally occurring counterparts.

The purpose of creating gemstones in a laboratory isn’t necessarily to reduce the costs, but rather to produce larger, more perfectly formed stones. Because even lab-created diamonds can be very expensive, there are some diamond alternatives on the market that are commonly used to give jewelry the look of authentic diamonds, but which are much less costly. Cubic zirconia and Signity Star® are examples of lab-created gemstones that, to the unaided eye, look identical to natural diamonds.