Key Ingredients for Acne/Oily Skin:
Alphahydroxy Acid, Salicylic Acid, Benzoyl Peroxide, Hydroxyl Acid, Clay, Tea Tree Oil, Eucalyptus, Aloe Vera, Glycerin, Vitamin A, Retinol (a form of Vitamin A), Vitamin C, Clay

Daily Skin Care Regimen
Begin with a very mild soap, possibly cream based. Since your skin is acidic, the alkaline in soap can easily disturb the delicate pH balance. Also, make sure the soap does not contain harsh chemicals which will also remove the acid mantel and cause further dryness. Choose a toner that soothes and nourishes your skin. It should refresh with a hint of moisture - a low or no alcohol formulation is recommended to prevent over drying the skin.

A daily moisturizing routine is essential to aging skin. After washing skin, pat it dry and begin with a serum to enhance moisture, then apply a day moisturizer. Try to use a day cream with an SPF An evening ritual can include a serum application and a heavier moisturizer. Eye creams and serums are recommended for the delicate area around the eyes that are subject to fine lines and wrinkles.

Weekly Skin Care Routine
Use an extremely mild exfoliator in order to expose fresh skin and allow products to penetrate deeper. This will maximize the effectiveness of your skin care products. A moisture-enhancing mask that you put on and wipe off will moisturize and plump skin that may be dry and dehydrated.

Product Recommendations:

Key Ingredients for Aging Skin:
Hyalauronic acid, Manuka Honey, Evening Primrose Oil, Borage Oil, Almond Oil, Apricot Oil, Algae Extract, Caffeine, Green Tea, White Tea, Idebenone, Vitamin C, Vitamin E, Grape Seed Extract, Alpha Hydroxy Acids, DMAE, Retinol, Aloe Vera, Borage Seed Oil, Ceramide, Cocoa Butter, Evening Primrose Oil, Glycolic Acid, Jojoba Oil, Lactic Acid, Shea Butter, Pycnogenol Cucumber, Copper Peptide, Coenzyme Q10 (Ubiquinone), Hydrolyzed Wheat Protein

Daily Skin Care Regimen
If you have dry skin, you will need moisturizing products that nourish, so you will want to find protective and restorative products. Achieving a moisture balance with the right pH is key.

Begin with a very mild soap, possibly cream based. Since your skin is acidic, the alkaline in soap can easily disturb the delicate pH balance. Also, make sure that the soap does not contain harsh chemicals which will also remove the acid mantel and cause further dryness. Choose a toner that soothes and nourishes your skin. It should refresh with a hint of moisture—a low or no alcohol formulation is recommended to prevent over drying the skin.

A daily moisturizing routine is essential for dry skin. Begin with a serum to enhance moisture, then apply a day moisturizer. Try to use a day cream with an SPF Your evening ritual can include a serum application and a heavier moisturizer. Eye creams and serums are recommended for the delicate area around the eyes that are subject to fine lines and wrinkles.

Weekly Skin Care Routine
Use an extremely mild exfoliator in order to expose fresh skin and allow products to penetrate deeper. This will maximize the effectiveness of your skin care products. A moisture-enhancing mask that you put on and wipe off will moisturize and plump dry and dehydrated skin.

Product Recommendations:

Key Ingredients for Dry Skin:
Hyalauronic Acid, Glycerin, Lanolin, Alpha Hydroxy Acids, Oil (Of Jojoba, Olive, Apricot Seed, Avocado, Grapeseed Borage, Almond, Evening Primrose), Vitamin E, Vitamin A, Vitamin C, Honey, Shea Butter, Argan, Baobab, Manuka Honey, Green Tea (Camilla Sinsnsis), Ceramide, Glycolic Acid, Hydrolized Wheat Protein, Cocoa Butter, Shea Butter, Cucumber

Daily Skin Care Regimen
If you have sensitive skin, you will need products that calm and soothe, as well as restore moisture. You will want to select products that are specifically formulated for sensitive skin and are free of harsh, synthetic and fragranced ingredients.

Begin with an ultra mild cleanser. Cream cleansers work well with sensitive skin. Follow with a toner that is free of alcohol to refresh and balance the pH of your skin. An optional serum and a delicate cream with an SPF will protect your skin during the day. A night cream can be slightly heavier, but should be just as gentle to the skin as the day cream. An eye moisturizer is optional, but recommended for skin that may be showing signs of aging.

Weekly Skin Care Routine
It is optional to use an extremely mild exfoliator in order to expose fresh skin and allow products to penetrate deeper. This can also be beneficial if your sensitive skin is prone to occasional breakouts. Exfoliating maximizes the effectiveness of your skin care products.

A moisture-enhancing mask that you put on and wipe off will moisturize and plump sensitive skin if it becomes dry and dehydrated.

Product Recommendations:

Key Ingredients for Sensitive Skin:
Chamomile, Aloe Vera, Green Tea, Cucumber, Jojoba Oil, Glycerin Colloidal Oatmeal

Why Cleanse?
When you cleanse your face, you can help control the clarity, suppleness and condition of your skin. Cleansing rids your skin of excess facial oil, dust, bacteria, dirt and dead skin cells. This process helps keep the pores unclogged, improves circulation, and prepares your skin for the next step in your cleansing ritual. Quite possibly the most fundamental step in the beauty routine, cleansing is integral to maintaining a balanced complexion.
Cleansing is recommended twice per day for most skin types, once in the morning and once in the evening. Any more than that, the natural oils become stripped, while any less and your skin can become susceptible to congestion and eruptions.

How to Choose a Cleanser
Choose a cleanser that is appropriate for your skin and is specifically formulated for the face. Dry skin types will need to use a creamy based cleanser, while oilier types will need a gel based or foaming type cleanser. Sensitive skin needs a fragrance-free formulation, most likely labeled as gentle and non-irritating.

How to Cleanse
Tie your hair back with a headband or ponytail holder. Make sure to start with clean hands. Splash your face with warm or tepid water to open up your pores. Never use too hot or too cold water. Too hot and your skin can dry out, while water that is too cold will not remove the surface oils sufficiently. You can use a washcloth, sponge, exfoliation puff, facial brush or your fingers for cleansing - It all depends on your preference.
Use approximately a dime to nickel sized amount of cleanser, follow product packaging instructions. You can apply the cleanser with your fingertips or washcloth. Depending on the cleanser type, you might want to work up a lather in your hands first.
Use gentle upward circular strokes moving around the face, paying attention to the crevices of the nose area and hair line while extending down your neck and around the ear area. Take extra care to use a gentle touch around the eyes. Do not over-scrub or scrub too hard, as your facial skin is susceptible to become easily irritated.
Once the cleansing is completed, rinse liberally with tepid water. Make sure all areas are rinsed including the neck, hairline and eye area. Cool water may be used, as it helps to close the pores. Finish by blotting your face gently with a towel using a patting technique.

Why Moisturize?
Everyone can benefit from using a moisturizer after cleansing. The key is finding the appropriate moisturizer based on your skin type. Moisturizers seal moisture into the skin, so the effect is hydrating while also inhibiting evaporation. Many moisturizers contain active ingredients that deliver vitamins, minerals, antioxidants and skin supporting compounds to provide therapeutic benefits that sooth, protect and ultimately delay the onset of early aging.
Eye creams are optional, but may be desirable for those with dry or aging skin as a welcome addendum to a moisturizer. Some individuals have very delicate eye areas that are more susceptible to wrinkling, dark circles and puffiness. An eye cream can help address these specific concerns with intense moisture and a high concentration of active ingredients.

How to Choose a Moisturizer
The oilier your complexion, the lighter and more liquid your moisturizer should be. Some moisturizers even have oil free ingredients that still serve to moisturize the skin without adding oil. Conversely, dry or aging skin requires a more moisturizing-nourishing preparation. Use a moisturizer labeled with your skin type or specific skin concern. If you live in a particularly harsh climate, consider wearing a more moisturizing face cream during the winter and switch to a lighter formula during warmer months.
Night creams tend to be thicker and more moisturizing than day creams. It is generally recommended to have separate moisturizers simply for the fact that you will want a day cream with a Sun Protection Factor (SPF). This will provide you with added protection from sun damage that ultimately leads to premature aging.
Based on the amount of time you spend outside on any particular day, you might want to wear a moisturizer designed for outdoor use with a significantly higher SPF. You must also factor in how easily your skin burns and take precautions to protect your skin with a sufficient SPF. As a general rule, it is recommended that your day moisturizer should have at least 15-20 SPF, and if you spend more time outdoors, consider a moisturizer with 30+ SPF.

How to Use Moisturizer
After you wash your face and apply toner or a serum (optional), scoop out enough moisturizer to comfortably cover your face and neck area. Using your finger tips, rub it in using upward strokes, making sure to moisturize the neck, décolletage and earlobes. In order to prevent streaks, allow your moisturizer to penetrate before applying foundation.

Why Restore?
Refresh your skin with a hydrating serum or moisturizing spray. Both serums and sprays will support your moisturizer, adding a boost to quench your skin's thirst. With its high water content, sprays can be used to set makeup and add moisture to the top layers of skin when you need it. They're great for airplane flights, when living in dry conditions, or for midday refreshers.

What is a Serum?
Deciding to use a serum can depend on various factors including skin type, age or degree of damage. They are able to effectively penetrate the layers of skin, delivering active ingredients for maximum benefit. Depending on ingredients, serums contain anti-aging properties that serve to firm, tighten, provide anti-oxidant protection, re-texturize, or slow the signs of aging. If you decide to use a serum with your moisturizer, select one with the ingredients or benefits associated with the concerns you wish to address.

How to Restore with a Spray or Serum
Apply to a freshly cleansed face after your toner and/or exfoliator. Once your application of serum has been absorbed (approximately five minutes), simply apply an ample layer of moisturizer. You can also use a refreshing spray during the day, between moisturizer applications.

Daily Skin Care Regimen
The key to maintaining normal skin is to adhere to a regular beauty regimen. Use a cleanser both day and night for normal skin types. A mild toner is recommended to remove remaining traces of soap and dirt. Use a lightweight lotion or cream with an SPF after you wash.

Depending on your age, environment or skin needs, try a serum as a base for your moisturizer. If you live in a cold or particularly arid environment, a serum may be just the right addition to your regimen. Choose a lighter lotion or heavier cream based on your skin's response to each. If your skin feels too greasy after a cream, try a lotion. Conversely, if your skin feels tight or lacks moisture, try a heavier lotion or cream.

Weekly Skin Care Routine:
A mild exfoliator will help remove the top skin cells and allow your face to glow with fresh skin. You can offset any occasional or seasonal oiliness or dryness with a clay or moisturizing mask.

Product Recommendations:

Key Ingredients for Normal Skin:
Vitamin A, Vitamin E, Vitamin C, Jojoba Oil, Lavender, Chamomile, Aloe Vera

Why Tone?
Also known as tonic, lotion or astringent, the use of toner is quite possibly the most controversial step of the cleansing regimen. Beauty experts are conflicted in the use of toner and its effects on the skin.
On one hand, toner is designed to remove traces of oil, makeup and dirt from the face after cleaning. It can also freshen the skin, speed cell turnover, and temporarily tighten the look of pores.
One caveat about toners is that excessively harsh ones can over strip the face's mantle and disturb the delicate pH balance. Other experts counter that toners close the pores and might possibly obstruct the benefits of serums and moisturizers. The bottom line is, if you like the feeling of using a toner and feel that it benefits you, choose one wisely that is gentle and won't disturb the balance of your facial skin.
Keep in mind that some oil on the skin is desirable. It protects the skin from dirt and bacteria, as well as helps prevent moisture loss. After using a toner, the skin will always rebalance itself as the mantle regenerates itself.

How to Choose a Toner
Seek out a toner that is labeled as gentle and alcohol free. Astringent types of toners almost always contain alcohol, which is too harsh even for oily or acne prone skin types. Many types contain aloe vera, witch hazel, tea tree oil, glycerin, rose water, chamomile, salicylic or lactic acid.

How to Use a Toner
Toner can be used in one very quick and easy step. Simply saturate a cotton ball or pad and gently wipe the face, concentrating on the T-zone (forehead, nose and chin).