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Want to find that perfect piece of sterling silver jewelry for a loved one or perhaps your own collection? Shop NBC offers a full line of striking sterling silver items to please any jewelry lover’s discerning tastes. Everyone has surely heard of “sterling” silver, but who really knows what that term means? All silver is an alloy, but in the case of sterling silver, the alloy contains the highest amount of pure silver available. Silver works best when combined with another metal because pure silver is far too soft to create a functional object. Sterling silver is today the material that the vast majority of silver jewelry items are constructed from. Pins, bracelets, earrings, necklaces, rings, pendants and charms from around the world shine with the simple beauty of this incredible alloy. And that is one of the best features of sterling silver. It offers all the gorgeous shine of pure silver, but with a durability that will last a lifetime. Designers from around the world love using this versatile metal in a myriad of different and original ways. Gem Insider isn’t afraid to showcase sterling silver jewelry items with ametrine, turquoise, tanzanite, mother-of-pearl and more. Bliss Silver Jewelry specializes in colorful and dazzling designs of stunning Austrian crystal. Radiance Pearls blends fabulous sea treasures from around the world with the classic elegance of sterling silver. A full line from each collection can conveniently be found at ShopNBC. Sterling silver is one of the most popular materials for creating a wide variety of gorgeous jewelry pieces. Its simple yet luxurious and elegant coloration makes it ideal for mixing and matching with any number of different gemstones and features. Brands from every corner of the globe know that when they create a piece of jewelry with sterling silver, they are manufacturing a product that is built to last. Discover a beautiful new piece of sterling silver jewelry now at ShopNBC.com.