About the Collection:

The EFFY brand was founded more than 30 years ago, in 1979 by the award winning jewelry designer, Mr. Effy Hematian. Beginning as a family business, EFFY's early mission statement aspired to create jewelry with the utmost attention to every detail. His profound vision, talent, and relentless passion for perfection are what distinguish the EFFY brand in the jewelry industry today.

"As a designer, I pay close attention to the small details and ensure that each piece meets the highest quality standards. The secret of our successful brand is having a vision for the future, not just for today, by building a solid relationship with the EFFY customers. It's a matter of trust." � Mr. Effy Hematian

With absolute dedication, EFFY was founded upon quality, trust, and integrity, with the highest degree of fashion and innovation. Today, the EFFY brand is one of the premier jewelry brands in the world.

About Tamara Atzenwiler:

With more than 10 years of experience in the jewelry industry, EFFY Brand Specialist Tamara Atzenwiler works directly with designer Effy Hematian and his team in New York City. With a keen eye for elegant design, Tamara is an expert at identifying exquisite styles and the latest trends.
Inspired by Effy's love of color and his passion for creating, Tamara seeks to convey the commitment to innovation and excellent craftsmanship reflected in each jewelry masterpiece.