About the Collection
Dare to be different with the eye-catching, colorful style of Dare to Rare™ Jewelry by Lucy. Made exclusively for ShopNBC by designer Lucy Kejejian, each piece features fancy cut AAA-quality simulated diamonds artfully set into Platinum Embraced™ or Gold Embraced™ sterling silver.
Chic and wearable day-to-night, Dare to Rare is effortlessly glamorous. Unique halo designs, fancy and rare cuts of simulated diamonds, non-traditional stone shapes and exciting pops of color give this collection an exceptional, one-of-a-kind look.
Bold and striking, Dare to Rare is the perfect choice for stylish, sophisticated women that are never afraid to push the limits.
About The Guest
Do you dare? Find out with on-air guest and collection designer, Lucy Kejejian.
Lucy discovered her love for jewelry design after meeting her husband, Toros Kejejian, a true jewelry connoisseur and president of TYCOON jewelry. Working side-by-side with Toros, Lucy soon developed a love and passion for jewelry design and manufacturing that became the inspiration for creating Dare to Rare.
Using her own imaginative style, Lucy creates designs that are electric, confident and reflective of her daring and unique personality.
Tune in as Lucy shares her passion for jewelry, color and design while introducing you to the bold style of her exclusive collection.